5 Business Principles of Success in Building Your Network Marketing Business

In building any business a lot of things are required for success and building a network marketing business is no different. However, not all “things” are created equal. The following are the most important Business Principles without which you have no chance for success.

5 Business Principles of Success

1. Principle of “The Why”: Having presented training programs to thousands of distributors across the country three things have become very obvious…

a. The vast majority of distributors have no idea why they are building their business.

b. Those that think they know why, say it’s for money.

c. The number #1 reason people quit (by far!)? Because they never figured out why they are trying to build their business.

Fact…if you don’t determine “why” you are building your network marketing business…you won’t! Simple as that.

Money is NOT a big enough reason because you won’t make it fast enough to keep you motivated. Besides, if you wanted more money, there are a lot of easier ways to earn it. Your “why” MUST be bigger than you. It must be something that “burns” deep inside of you. Don’t even start building your business until you figure this out because you will just be wasting your time. Hardships and challenges are part of building any business and if you don’t have a “why” that’s bigger than those hardships and challenges then you will quit before you get started.

2. Principle of Duplication: Just because it works doesn’t mean it duplicates and without duplication you will have created a job not an opportunity. Write this down where you can see it every day, “It’s about duplication…not innovation”. Don’t recreate the wheel if your upline has a system you can follow. If not, then you need to create one that is so simple anyone can do it assuming they are serious about building their network marketing business. It’s all about what we call, “Most of the people most of time”. What can most of the people do most of the time? Answer that question and you create duplication.

3. Principle of a Simple Business System: The goal of any business system is three things…

a. Get people in

b. Keep people in

c. Move them s-l-o-w-l-y through a process that allows them to progressively grow in both their business and their personal growth.

If your business system doesn’t accomplish these things then you don’t have an effective business system. It is easy to make building a network marketing business hard…anyone can do that. The key is can you make it simple. Note: I did not say make it “easy”. Too many people confuse “simple” with “easy”. There is nothing about building a network marketing business that is easy but it’s your job as a leader to make it as simple for everyone as possible.

4. Principle of 3rd Party Tools: It’s a simple concept, “The person who gets the most 3rd Party Tools into the hands of the most people…WINS!” Why? Because 3rd Party Tools can do something that no one else is capable of doing…they NEVER make a mistake! What is a 3rd Party Tool? It can be anything that promotes your business including a DVD, audio-tape, web site, hot-line message, product samples, webinar, etc. The point is that such tools do the work for you while you sleep. Give 10 prospects a company DVD and when they watch it you did 10 professional business presentations without having to attend any of them. Nothing is more time effective than using 3rd Party Tools because the tools actually are doing the bulk of the work for you. And talk about “duplicatable” and “simple”! Clearly “most of the people most of the time” can pass out a 3rd Party Tool while “most of the people most of them” may never learn to present the business professionally. The more 3rd Party Tools being passed out in your downline the bigger and faster your check (and theirs!) will grow.

5. Principle of Sorting and Qualifying: Three important concepts…

a. Not everyone is qualified to be in your network marketing business.

b. You have to know who to spend your time with.

c. Knowing when to tell a prospect you won’t sponsor them (or telling a current distributor to quit!) is more important than sponsoring them.

A major part of building your network marketing business is avoiding “burn out”. Everyone goes through it if they stay in the game long enough. No one is immune to it…but the key is doing all we can to minimize it. Understanding and practicing the three points above will help you minimize it. Learning to sort and qualify your prospect upfront is arguably the most difficult skill you will need to learn, but it’s also arguably the most important.

Along with these “5 Business Principles of Success in Building Your Network Marketing Business” there are “5 Personal Characteristics of Success in Building a Network Marketing Business”. We encourage you to read and study that article as well because by incorporating each of these Principles you will become successful.